Donna Karan tired of seeing women head to work in unbefitting to the powerhouses women were becoming which prompted her to launch her eponymous brand's sister line DKNY in 1989. The DKNY line was designed to provide stylish, casual, and contemporary clothing and accessories. Marketed on a background of black-and-white cityscapes enhanced its urban nature and made it one of the most successful launches in fashion history. The brand's leather bags, fashion watches, jewelry and accessories compliment the timeless sophistication of modern classics by combining elegance and practicality. A native New Yorker herself, Donna Karan's DKNY creates the casual elegance of the city packaged into wearable luxury.